Use Your Website to Build Your Contact List
May 17th, 2010 4 CommentsMaintaining a list of prospective customers is an important priority for most marketing strategies, use your website to help! A website happens to be a very handy tool that can be uses to develop your list of contacts and even maintain the database. When planning for how to harvest contact information it is important that the potential email address being harvested is provided as an opt-in decision to be a part of a list. Then it is important to make certain that the email address is used in a manner that provides value for the recipient at the same time as promoting your business or website.
Opt in e-mail marketing
One of the ways you can combine marketing and customer service is through opt-in marketing.
€œOpt in e-mail is a term used when someone is given the option to receive “bulk” e-mail, that is, e-mail that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Obtaining permission before sending e-mail is critical because without it, the e-mail is Unsolicited Bulk Email, better known as spam.€ From wikipedia.org.
With an opt-in list you can get an opportunity to introduce your website and your product. Opt-in marketing strategy is low cost and less time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.
Useful information and well written articles full of content help in building your list. When they have read the samples of your contents on your site, they will be interested to know what will come next. Subscribing to your newsletter will offer them a glimpse of what will be coming next.
Problogger - Sample of Successful Blogging Site
There has been an increase for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking on the internet. If your site has this, more people will be going to your site for information and research.
Well written articles will boost your sites reputation. If they are filled with quality information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come to you for their needs on that subject.
You should provide links in your newsletter so that when other people are reading it and want to read more, they may click on the link and go to your site. If you have articles on your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.
Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don´t have the time, there are many free articles or experimented writers on World Wide Web.
Tags: article posting for SEO, blogging technique, contents boost traffic, SEO technique
February 11th, 2009 at 5:12 am
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May 28th, 2009 at 7:33 am
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June 29th, 2009 at 5:44 pm
Interesting post, just signed up to your RSS feed, hope to find some more great content here