9 Logo Design BasicsMay 3rd, 2011 1 Comment
If you have a chance to really study some of the artwork that is involved in logo design, you may see that there are some interesting themes which emerge. If you are looking to design a logo then you will want to work with some basic knowledge of the theory behind logo development. In this article we present 9 logo design tips that will help you get your mind around the design process and communicate with your designer.
In our 9 Logo Design Basic Tips article we are hopeful that we are able to provide you with some ideas to help create that perfect logo.
1. Simple is the best
As the saying goes €œA picture is worth a thousand words€. Often it is best to stay simple to be effective. Few will argue that it has worked for the 3 companies above. In fact sometimes there is too much going on in a logo and the concept or image is likely to get murky.
Some people won´t have a lot of time to take in the logo and making it simple can tell your story in just a glimpse. Simple does not mean that it is easy. Great logos require vision and a simple logo may be even more challenging than one that is not so simple.
2. Don´t lose the real message
If your logo is too obscure and not clear the message that you are attempting to communicate will be lost and it will be hard to remember.
First thing that you need to decide is; what is it that you want people to know about you or your company? A good logo should have one concept, one idea.
3. Immortal logo
It would be ideal if your logo can be used for the next 10 or 20 years. Although it’s impossible to see into the future you can estimate if it is something that will be enduring as our styles & tastes evolve.
Many long-term companies still stand by their original logo. They want to create something stable and the logo is a banner for the enduring nature of the business. I think it would be sacrilege if any of the above companies decided to change their logo (though minor style updates are fairly common).
4. Vector graphics, a good choice for logo design
Complex 3d effect or 3d rendering will often not serve well, especially for print applications. Clean, simple and limited colors are more practical. A logo should not have more than 2-3 colors as a rule and should have a version that can be printed in black&white or gray tones.
5. Adaptabile logo
It is not unreasonable to want to make your logo flexible and adaptable while not losing the original image or idea. The EA Sports team has shown us how this can work well for an active company.
6. Memorable logo
The best logo design should always stay in the customers mind, simple lines and recognizable shapes will be easy most easy to recall.
7. Choose the right colors
Color is a very important property for logo design, besides good shape and good concept; you need to spend time thinking and researching about the color.
An experienced graphic designer will look to your business and your desired messages in coming up with a color. In the logos shown above you will see a common color - yellow. Yellow is sunshine, happy, and cheerful. It can evoke a family image. Yellow works best with other primary colors, red & blue.
8. Make your logo Unique
Not to state the obvious but this is not always easy to do. It involves research, particularly into your competitor´s logos. If you are looking at a concept and you think it reminds you something then chances are it is too close to another concept.
9. Define your company with graphics
Your logo is one of the fundamantal ways to tell customers what your business is about. Simple graphics can relate that message in an instant.